Retail POS System Features to Help Grow Your Business

If you’re running a retail or restaurant business in this day and age, investing in a point-of-sale (POS) system is a necessity in order for the business to run smoothly and profitably. The main reason is that all your competitors are using a POS system, and being the only holdout just doesn’t make good business sense.

There are basic systems and fancier ones with extra features, but beyond the bells-and-whistles, the main purpose of a POS system is to integrate all your financial transactions, and make them more efficient. A Booker Clover Mini can help you get a handle on your business analytics using data from every transaction. The Clover POS has a sophisticated software to discover trends and easy-to-understand insights that can help boost sales, plus see how well other businesses are doing nearby.

In this new consumer omnichannel age, innovation is no longer a 'nice to have' in any sales channel, but a must-have. POS solutions are also evolving and they are no longer a simple cashier but the real brain of the store, responsible for delivering the promise of a seamless omnichannel shopping experience. For brick-and-mortar retailers, it is critical to adopt new generation POS solutions like the Clover hardware that are aligned with customer expectations.

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Next generation POS systems offer some or all of the following features to help retailers increase their sales:

1. Integrated eCommerce – a new storefront not limited by geography or time
2. CRM (Customer Relationship Management) – improved customer service
3. Integrated mass email or mobile phone text messages – low cost promotions
4. Club / Member pricing – improves customer loyalty
5. Revolving A/R (Accounts Receivable) – improves customer loyalty through credit
6. Customer loyalty points reward programs
7. Gift card sales and redemptions built into the software
8. Suggestive selling prompts for cashiers
9. Receipt printers produce marketing messages
10. New Signature Capture devices display marketing messages at the checkout line

At the end of the day, a next generation point of sale system like the Clover POS, SmartSwipe POS and Clover Flex allow retailers to grow their businesses. A well implemented POS system results in reduced marketing expenditures and increased sales volume.

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